Insanely Simple.pdf

Insanely Simple

Ken Segall

Ken Segall put the i in iPad. Now he explains why simplicity is the secret of Apples success in Insanely Simple.

To Steve Jobs, Simplicity wasnt just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. Its what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. Its by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apples resurrection, helping to create such critical campaigns as Think Different and naming the iMac. Insanely Simple is his insiders view of Jobs world. It reveals the ten elements of Simplicity that have driven Apples success - which you can use to propel your own organisation. Reading Insanely Simple, youll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Youll understand how his obsession with Simplicity helped Apple perform better and faster.

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing
The Times

Punchy ... Segall gets inside Apples branding and marketing to explain its directness and power Financial Times

Sayfa Sayısı: 256

Baskı Yılı: 2013

Dili: İngilizce
Yayınevi: Portfolio


8.47 MB Dosya boyutu
9780670921195 ISBN
Gratis FİYAT


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Güncel Notlar


In addition to how to pursue simplicity as a corporate philosophy, Insanely Simple provides additional glimpses into the life of Steve Jobs and the inner workings of Apple. The book will be equally at home on your bookshelf next to business classics like Jim Collins' Good to Great: Why Some Companies Make the Leap...And Others Don't or Walter Isaacson's Steve Jobs autobiography.


It all started with me finding about Insanely Simple book of Ken Segall. That's why we have this thing called typography. There's a insanely simple book for this too.


The relationship we would have over the years ahead would always remain that simple. Steve didn’t like Complexity in his working relationships any more than he liked extra buttons on his iPod.” ― Ken Segall, Insanely Simple: The Obsession That Drives Apple's Success


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