Insanely Simple.pdf

Insanely Simple

Ken Segall

Ken Segall put the i in iPad. Now he explains why simplicity is the secret of Apples success in Insanely Simple.

To Steve Jobs, Simplicity wasnt just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. Its what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. Its by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apples resurrection, helping to create such critical campaigns as Think Different and naming the iMac. Insanely Simple is his insiders view of Jobs world. It reveals the ten elements of Simplicity that have driven Apples success - which you can use to propel your own organisation. Reading Insanely Simple, youll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Youll understand how his obsession with Simplicity helped Apple perform better and faster.

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing
The Times

Punchy ... Segall gets inside Apples branding and marketing to explain its directness and power Financial Times

Sayfa Sayısı: 256

Baskı Yılı: 2013

Dili: İngilizce
Yayınevi: Portfolio

Insanely Simple provides a true insider's perspective on Apple's obsession with simplicity. There is a huge difference between being brutally honest and simply being brutal. Insanely Simple is a business book that explains Apple's phenomenal success with Steve Jobs's passion for simplicity. One of the downsides of Simplicity is that it travels with a curse.

8.47 MB Dosya boyutu
9780670921195 ISBN
Gratis FİYAT


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Güncel Notlar


Jan 15, 2017 ... Book review: INSANELY SIMPLE: The Obsession That Drives Apple's Success by Ken Segall. Book review, Business, Design. Genres: ... Brain Food Made Insanely Simple For Crazy Times · 1. Try breakfast in a glass. · 2. Lunch with lettuce wraps. · 3. Keep dinners simple with salmon. · 4. Try snacks  ...


The 'Insanely Simple' Secret to Apple's Success. Insanely Simple by Ken Segall is a book about The Obsession That Drives ...


The relationship we would have over the years ahead would always remain that simple. Steve didn’t like Complexity in his working relationships any more than he liked extra buttons on his iPod.” ― Ken Segall, Insanely Simple: The Obsession That Drives Apple's Success


Many people consider Apple the most powerful brand in the world -- an accolade that's hard to dispute when its product line includes iPad, the iPod, iPhone... There are a few interesting stories coming out of Ken Segall's "Insanely Simple: The Obsession That Drives Apple's Success," which is set for release later this month available now.


In addition to how to pursue simplicity as a corporate philosophy, Insanely Simple provides additional glimpses into the life of Steve Jobs and the inner workings of Apple.